Accountants Central to Strengthening and Expanding SMEs

ACCA and Technology

ACCA highlights the significance of empathy, flexibility, and innovation for SMEs as the UN celebrates small businesses.

A new study marking United Nations Micro, Small and Medium-sized Enterprises (MSME) Day unveils stories of resilience and growth, illustrating the broad challenges faced by small businesses today.

ACCA’s New Study: Empathy, Flexibility, and Innovation

Empathy, adaptability, and a personal touch are crucial for SMEs navigating today’s dynamic business environment, according to a new report by ACCA (the Association of Chartered Certified Accountants)

This compilation of stories and a toolkit gathers real-world experiences from finance leaders, entrepreneurs, and business support organisations worldwide, showcasing the pivotal role of accountants in steering SMEs through current challenges and opportunities.

The Role of Accountants in a Rapidly Changing Business Landscape

Aleksandra Zaronina-Kirillova, ACCA’s Head of SME Professional Insights, remarks: “In a rapidly changing world, where SMEs must manage digital transformation, sustainability, talent shortages, and inflation, the role of accountancy professionals as empathetic and essential partners is more critical than ever.”

“Accountants, with their unique combination of financial expertise, strategic vision, and human understanding, act as listeners, problem-solvers, and trusted advisors to entrepreneurs, providing not only financial guidance but also emotional support and a profound understanding of the human stories behind the businesses they assist. This collection of stories celebrates global successes.”

The report, “Accountants Central to Strengthening and Expanding SMEs,” features stories from around the world in both written and video formats, serving as a valuable resource for SMEs and the accountants who support them. It also includes a toolkit with practical tools and insights on various topics of interest to SMEs.

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